Professional Experience

 

Sr. Content Marketing Manager

Ethena
April 2024— May 2025

 

  • Increased qualified website traffic by 62% YoY and improved lead-to-MQL conversion rate by 28% through data-driven SEO and targeted A/B testing

  • Owned content strategy for goethena.com, driving $1.2M+ in influenced pipeline annually through optimized messaging, conversion-focused landing pages, and high-intent content

  • Served as blog editor-in-chief, publishing 20+ long-form articles per quarter and growing organic blog traffic by 75% while maintaining a 3%+ average conversion rate

  • Produced and launched 15+ high-value demand gen and sales enablement assets — incl. guides, templates, checklists, case studies, and research reports — which contributed to a 20% shorter average sales cycle

  • Partnered with demand gen and product marketing to optimize email, ad copy, and landing pages, resulting in a 40% increase in campaign CTR

  • Developed targeted mid- and bottom-funnel content that influenced $800k in closed-won revenue within 12 months, solidifying Ethena’s authority in the compliance training market

 

Sr. Content Marketing Manager

Dutchie
February 2022 – June 2023

 

  • Built and executed Dutchie’s first full-funnel content strategy, increasing inbound MQLs by 55% in the first year, driving $3.5M in influenced pipeline across B2B and B2C segments

  • Grew organic traffic to Dutchie’s blog by 120% YoY through targeted SEO, educational storytelling, and consistent publishing cadence, resulting in a 38% increase in product demo requests from blog readers

  • Launched 20+ high-impact demand generation assets — including whitepapers, ROI calculators, case studies, and infographics — that contributed to a 25% higher lead-to-opportunity conversion rate

  • Partnered with Sales and Performance Marketing to develop content for multi-channel campaigns, boosting campaign CTR by 42% and lowering cost per acquisition by 18%

  • Expanded Dutchie’s customer education hub with 15 new resource guides and video tutorials, improving customer onboarding satisfaction scores by 30% and reducing churn by 12%

  • Built and managed a cross-functional content team from the ground up, increasing content production capacity by 3x without sacrificing quality

 

Social Media Manager

Intricately (now part of HG Insights)
February 2021 - February 2022

 

  • Executed the company’s first social media strategy to increase brand awareness and support pipeline growth

  • Grew LinkedIn following by 148% in 12 months, from 4.2K to 10.4K followers

  • Built and maintained a 3-month rolling content calendar to ensure consistent posting cadence and alignment with product launches, events, and thought leadership

  • Supported a major product launch campaign that drove 187 MQLs directly from social channels in the first 8 weeks

  • Implemented UTM tracking and Looker dashboards, enabling clear attribution from social content to $420K in pipeline influence

 

Sr. Content Marketing Manager

GoTo (fmr. LogMeIn)
July 2019 – January 2021

 

  • Led the global content marketing strategy for GoTo’s business communication and remote collaboration product suite (GoToMeeting, GoToRoom, GoToWebinar)

  • Partnered with demand gen to launch an ABM program targeting enterprise IT leaders, contributing to a 22% increase in engagement among target accounts

  • Produced a “Future of Work” thought leadership report that generated 2,400 MQLs and influenced $1.3M in pipeline in its first quarter

  • Increased webinar attendance rates by 54% and post-event conversion rates by 29% through improved promotional sequencing and topic targeting

  • Managed a team of 3 direct reports (content writer, SEO specialist, video producer) and a network of 5 freelancers/agencies

 

Content Marketing Manager

GoTo (fmr. LogMeIn)
November 2017 — June 2018

 

  • Supported the development and execution of GoTo’s global content marketing strategy for business communication and remote collaboration products (GoToMeeting, GoToRoom, GoToWebinar)

  • Created product-focused and thought leadership content for campaigns, including blog posts, case studies, email copy, and landing page content

  • Conducted keyword research using Semrush to inform editorial planning and increase organic search visibility

  • Increased blog traffic by 45% YoY through targeted SEO optimization and refreshed evergreen content

  • Partnered with PR and social teams to amplify content reach and position GoTo as a thought leader in remote work trends

  • Launched a series of case studies that generated 900 MQLs in its first year by highlighting customer success stories in key verticals

 

  • Executed enablement programs to equip sales team with the tools, training, and resources needed to sell effectively

  • Developed a sales playbook that helped increase average deal size by 18% and improved win rates in competitive opportunities by 12%

  • Partnered with sales leadership to identify skill gaps, design onboarding programs, and deliver ongoing training for account executives and customer success managers

  • Created and maintained a centralized library of sales collateral, playbooks, case studies, and competitive intelligence

Sales Enablement
Manager

TechTarget
October 2016 — June 2018

 

Product Marketing
Specialist

TechTarget
October 2014 — June 2016

  • Assisted in developing product positioning, messaging, and value propositions for TechTarget’s target audiences

  • Collaborated with Product Management to translate technical features into customer-facing benefits

  • Assisted in the launch of 3 new product features in the first year, contributing to a 15% increase in feature adoption among active users

  • Support go-to-market launches by preparing sales enablement materials, product one-pagers, and presentations

  • Conducted market and competitor research to identify trends and inform strategy

  • Helped maintain and update product pages, FAQs, and knowledge base content