Twelve years of words that move people and pipeline.
Senior-level content marketer who's passionate about strategic storytelling and narrative-driven growth. Deeply experienced in GTM launch support, SEO/GEO, and editorial planning & leadership.
Scope
01 / my day-to-dayAligning content plans to pipeline goals, go-to-market launches, and every stage of the buyer's journey.
Directing writers, freelancers, and agency partners while ensuring consistency on brand voice and standards.
Building distribution and repurposing systems that turn singular core assets into multi-channel touchpoints.
Using AI as an operating layer for speed on lower-leverage work, so judgment stays on narrative and editorial quality.
Monitoring organic traffic, conversions, and attributed revenue to defend content ROI and inform future campaigns.
Proof of concept
03 / the receiptsDemo conversion lift from a homepage redesign built around a sharper content narrative.
Ethena
MQLs generated from a remote-work content kit shipped during a fast-moving market shift.
GoTo
Pipeline influenced by a thought leadership report containing original research.
GOTO
Growth in YoY organic traffic, driven by a technical SEO audit paired with keyword-mapped content refreshes.
DUTCHIE