Words that move people and pipeline.
Twelve years of building content programs that drive pipeline, shape brand perception, and scale without falling apart. I've done it at startups navigating hypergrowth, in regulated industries, for engaged audiences and skeptical ones — without ever losing sight of the craft along the way.
Scope
01 / My day-to-dayAligning content plans to pipeline goals, go-to-market launches, and every stage of the buyer's journey.
Oversee the content calendar, assign topics/ themes, set deadlines, and ensure a steady publishing cadence.
Scope narrow agents for research, ideation, and drafting, maintaining oversight during key review checkpoints.
Set standards for brand voice, compliance, and quality, define ownership, build scalable workflows, and keep content current.
Monitor organic traffic, conversions, and attributed revenue to defend content ROI and inform future campaigns.
Proof of concept
03 / The receiptsDemo conversion lift from a homepage redesign built around a sharper content narrative.
Ethena
MQLs generated from a remote-work content kit shipped during a fast-moving market shift.
GoTo
Pipeline influenced by a thought leadership report containing original research.
GOTO
Growth in YoY organic traffic, driven by a technical SEO audit paired with keyword-mapped content refreshes.
DUTCHIE