Words that move people and pipeline.
Twelve years of building content programs that drive pipeline, shape brand perception, and scale without falling apart. I've done it at startups navigating hypergrowth, in highly-regulated industries, and everywhere in between — without ever losing sight of the craft along the way.
Scope
01 / My day-to-dayAlign content plans to pipeline goals, go-to-market launches, and every stage of the marketing funnel.
Oversee the content calendar, assign topics & themes, set deadlines, and ensure a steady publishing cadence.
Scope narrow agents for research, ideation, and drafting, maintaining oversight during key review checkpoints.
Set standards for brand voice, compliance, and quality, define ownership, build scalable workflows, and keep content current.
Monitor organic traffic, conversions, and attributed revenue to defend content ROI and inform future campaigns.
Proof of concept
03 / The receiptsDemo conversion lift from a homepage rebuild that replaced legacy messaging with positioning grounded in customer research.
Ethena
Closed/won revenue from an SEO campaign targeting California's workplace violence prevention training mandate.
Ethena
Organic traffic YoY from a full-funnel content strategy that expanded search visibility, attracted high-intent buyers, and generated 3,400 MQLs.
Dutchie
MQLs generated through a remote work resource center that helped businesses navigate the transition to distributed work during COVID-19.
GoTo