Closed to new roles

Twelve years of words that move people and pipeline.

Senior-level content marketer who's passionate about strategic storytelling and narrative-driven growth. Deeply experienced in GTM launch support, SEO/GEO, and editorial planning & leadership.

Scope

01 / my day-to-day
Strategy

Aligning content plans to pipeline goals, go-to-market launches, and every stage of the buyer's journey.

Editorial leadership

Directing writers, freelancers, and agency partners while ensuring consistency on brand voice and standards.

Operations

Building distribution and repurposing systems that turn singular core assets into multi-channel touchpoints.

AI-assisted workflows

Using AI as an operating layer for speed on lower-leverage work, so judgment stays on narrative and editorial quality.

Performance measurement

Monitoring organic traffic, conversions, and attributed revenue to defend content ROI and inform future campaigns.

Proof of concept

03 / the receipts
+46%

Demo conversion lift from a homepage redesign built around a sharper content narrative.

Ethena

22,000

MQLs generated from a remote-work content kit shipped during a fast-moving market shift.

GoTo

$1.3M

Pipeline influenced by a thought leadership report containing original research.

GOTO

+62%

Growth in YoY organic traffic, driven by a technical SEO audit paired with keyword-mapped content refreshes.

DUTCHIE