Words that move people and pipeline.
Twelve years of building content programs that drive pipeline, shape brand perception, and scale without falling apart. I've done it at startups navigating hypergrowth, in highly-regulated industries, and everywhere in between — without ever losing sight of the craft along the way.
Scope
01 / My day-to-dayAlign content plans to pipeline goals, go-to-market launches, and every stage of the marketing funnel.
Oversee the content calendar, assign topics/ themes, set deadlines, and ensure a steady publishing cadence.
Scope narrow agents for research, ideation, and drafting, maintaining oversight during key review checkpoints.
Set standards for brand voice, compliance, and quality, define ownership, build scalable workflows, and keep content current.
Monitor organic traffic, conversions, and attributed revenue to defend content ROI and inform future campaigns.
Proof of concept
03 / The receiptsDemo conversion lift from a homepage rebuild that replaced legacy messaging with positioning grounded in original customer and market research.
Ethena
Closed/won revenue from an SEO campaign targeting California's workplace violence prevention training mandate, as outlined in Senate Bill 553.
Ethena
Pipeline influenced by a thought leadership report containing original research.
GOTO
Growth in YoY organic traffic, driven by a technical SEO audit paired with keyword-mapped content refreshes.
DUTCHIE