I started my career in content marketing, spending the last decade building, scaling, and operating content engines for leading B2B SaaS startups like Ethena and Dutchie. Along the way, I learned how to use content as a strategic lever — shaping narratives, developing frameworks, and building the kind of evergreen systems that drive discoverability, demand, and trust.

What I’ve always loved most is the architecture of content: understanding what information people need, when they need it, and how to deliver it in a way that feels intuitive. That pushed me beyond individual assets and deeper into content strategy; mapping user journeys, defining content hierarchy, and creating structures that help teams communicate consistently, clearly, and at scale.

Today, my focus sits at the intersection of storytelling, strategy, and systems. My background in marketing gives me a performance-driven lens (thinking in terms of SEO, funnel stages, and measurable impact), while my passion for UX helps me ground those strategies in clarity, empathy, and research.

Whether I’m building a content framework, shaping an editorial strategy, structuring a website, or guiding teams on messaging, my goal is the same: create purposeful, connected content ecosystems that help people understand, evaluate, and engage, so that companies can grow with intention.